Intro
Videos have become the ultimate apple of the eye in the present digital world. It might be posted on social media or websites, but they work. Adding videos to a website can increase the average time users spend on the page by 88%.
Therefore, as a business owner, you must understand the benefits of using videos on website. It facilitates users to be interested in knowing your product or service that you are selling.
Let’s dive into this blog on learning 12 benefits of using videos on website to make the users engage and stay more on your website.
12 Benefits of using video on Website
We have jotted down points as to why using video on a website has become a must and what type of impact it has. Let’s take a closer look at them.
Connect personally with customers
Videos are a powerful way to connect with customers as it lets you see and feel the human touch. It would seem like you are directly speaking to the audience. If you add a blend of personalization, you can easily persuade the viewers with the objective that you have. You can try to create videos of wishing your clients,” Happy Birthday” in order to make them feel special. Study shows people tend to remember a message better when they watch a video than they read it.
Get Ahead of Competition
Web videos are increasingly getting popular these days. However, not everyone knows the real potential of it. If you are already doing it, kudos, you are ahead of others in the market. Quality videos go the long way and makes people want to stay.
Build Credibility
When people watch your videos talking about your product features and benefits, they are more likely to trust you. Reliability is a big factor when it comes to buying any particular product or service.
You can go for introduction videos or videos where you talk about the work that you do.
Customer videos are a form of making viewers trust your product to a maximum extent.
Build Urgency
When you use videos, you always have the option to make the video engaging. By adding a CTA or limited time offers, you can create that urgency. You can only make the demand which otherwise would not be present.
Boost Visibility
If you are shooting a video that is authentic and is not meticulously staged, you can enhance visibility. If you do it consistently, you are expected to see a gradual growth in your audience. According to a study, web pages incorporating videos can help enhance a website’s visibility, making it 53% more likely to rank on the first page of Google Search results.
Enhance Attention Span
In today’s time, the attention span of a person has decreased a lot. In fact a study by Microsoft revealed that the average person’s attention span is 12 seconds since 2000. This indicates with the right and attractive type of video will you be able to hold a person’s attention.
Below there is a statistics showing the average attention span of various people. The most number of people stick around for 10 seconds and you have that much of time to persuade a customer.
Add Human Touch
With a video where a person is talking about your product feature or the customer painpoints, it gives a humanish tone and feeling. It will render a reaction and give an impact. People will tend to resonate more and stay back to know more about your product or service.
Create a Buzz
If your video content has really got what it takes to go viral, it can create a buzz around the internet. As more people like your content, they are more likely to share them on the internet. It can create a ripple effect of organic viewers that can magnificently boost your sales as well as brand awareness.
Evoke Emotions
When you have powerful visuals that exhibit emotions, you can affect the audience on a deeper level. To achieve that, consider close-up shots of people’ faces and an in-depth story telling script. Use plenty of visuals and energy to achieve that.
Makes you Stand Out
The number of digital video viewers worldwide is more than 3.3 billion. Back in the days, consumers would heavily rely on online reviews, visiting websites, watching commercials. In the research phase, customers are relying more prone towards video content. If you have a quality video that is concise and speaks directly to the audience, you already have an edge over the others.
Better Website Experience
A video content offers additional material to the static content on your website. It gives a captivating experience for the website visitors. Videos are a great way to create a long lasting relationship with your prospects.
Improves ranking on SERPs
Videos help in increasing your click-through rate which drives 157% enhancement in organic traffic.
Two of the most important metrics for SEO are the time users spend on your page and the number of backlinks and videos contributes in helping both the figures.
Just adding a video to your page helps you earn more links, views and featured snippets. It optimizes SEO metrics like bounce rates.
5 Tactics on how to make your video better
Now that you are all set on knowing the benefits of using video on website, let us understand a few methods that you can incorporate to make these videos visually and content-wise attractive.
Use a visually attractive thumbnail
When you are inserting the thumbnail, ensure that it is attractive and is relevant to the topic of the video. This way viewers will get an idea of what the video is about without having to click on it. While you are placing the thumbnail, follow the “First impression is your last impression” strategy. Hence you must avoid using blurry or irrelevant images that does not talk about your product.
Position it well
The next step would be to position the video well on the website. It should not be towards the end, as website visitors might not stay long to navigate the other content. Therefore, place it right on top of the website’s homepage so they can easily view the video content. Preferably, it should be on the website’s center or left side.
Add subtitles/captions
You must go the extra mile and make it easy for the viewers. You can add open or closed captions. You can also insert subtitles so it becomes much more effective for them. A joint study from Verizon and Publicis Media found that up to 80% of viewers will likely finish a video with subtitles. Half of those viewers preferred captions because they like watching videos without sound.
Good quality
This is applicable for both the script and the video content. Spend more time and budget on aspects such as good lighting, script, sound, location, etc. It should look like it has come straight out of a movie. If checked, these factors would encourage visitors to stay on the website for a long time.
Keep it short
Short form videos work well on websites. Unless and until, it is absolutely required to keep a long form video, stick to this form. In 2024, 90% of all internet traffic will be made by short-form video. A short video should consist of a few key pointers that is necessary. If it is a long video, viewers might skip a few portions. The logic is to make the viewers stay till the end of the videos.
The Roundup
Incorporating videos on your website can be a more efficient way to gain customers as they would be keen on knowing the product. It fosters a sense of reliability amongst the users, depending on the type of video you are posting. If you truly understand the benefits of using video on website, you can check out strategies of video marketing for your business.
