90% of video marketers have stated that video has helped them create brand awareness. In fact, 88% of marketers say that video is a nitty-gritty part of their marketing strategies.
In the present world, you rotate around videos, whether informative or entertaining, on social media platforms like Instagram, Facebook, etc.
Businesses have levelled up and have started uploading videos such as tutorials, tips, testimonials and other relevant topics to garner views and create brand awareness for themselves.
Let’s catch a glimpse of the type of impact video marketing creates on users and some key strategies to reach a wider audience.
Importance of Video Marketing
Videos are being used for a wide range of purposes by businesses but mostly for brand awareness, higher conversions and building a trust. As a result, 90% of marketers state that video marketing has given them a good ROI.
has created over the years and it is substantial.
Let’s break it down for you.
Fosters Social sharing
– Social sharing refers to the viewers watching and sharing a video with their followers or sharing it on their own platforms. This leads to higher engagement and automatically boosts your platform. People are 52% more likely to share video content than any form of other content.
Boosts Conversion
Suppose your videos are compelling, visually attractive, and informative. In that case, viewers will stay on your website page for much longer and might want to take action, like purchasing a product or joining the company community.
For example, if you own a website that sells kitchen equipment and you have creative videos of cooking a meal with those dishes, that increases user attention, and they would want to take the necessary action.
Great for brand awareness
Video marketing helps create brand awareness by engaging audiences, communicating messages, and producing responses. Relevant videos are a powerful medium for connecting with the target audience. According to Kepios, there were 5.17 billion social media users worldwide at the start of July 2024, equating to 63.7% of the total global population.
The fact of the matter is that your videos have the potential to stand out from others, and connect with the greatest number of users, that can garner a billion views, and create brand awareness for your product/service. It all sticks down to the type of impact your video can create.
Improves Search Engine Optimization (SEO)
- Video content greatly impacts SEO in various ways. Keyword visibility is one such way. Keywords are the words or sentences that users type on Google search to get answers to their queries. If you optimize your video content with relevant keywords, there is more probability of the video ranking on the search engine results page.
Improved User Experiences
- If the video content discusses an in-depth topic, it will evoke a sense of curiosity among the viewers, and they will stay long till the video ends. They might even wander on the page and look for other videos to quench their inquisitive thirst.
Video content starts various channels of perception, such as audio, visual, and motions at the same time. These factors make a video memorable, formidable, and dynamic.
Building Trust
Video content helps connect with the audience emotionally, also known as pathos. This can be achieved through facial expressions, noise, storytelling method, color, effects, etc. If the video has the right amount of information and has been presented in concision, it renders authority and reliability. From the audience’s point of view, you have emotionally moved them, and they are more likely to take action.
From now onwards, you must have gotten a basic idea of what kind of magic a video can create. Therefore, let’s jump right at the few video marketing strategies that you can utilize to elevate your business.
Lights, Camera and Action!
Strategies for successful video marketing ff
Here are a few strategies that we have crafted for you to utilize for your business meticulously.
Set your goals
The very first step of video marketing strategies is outlining your video goals. It starts with figuring out the problem statement of the customers and understanding their needs and painpoints. You must create the objective and the goals you wish to achieve for that.
Identify your target audience
Now that you have set your goals, you must identify you target audience. It requires you to create a buyer persona which is easy to make. You need to map out a few key points like
- Who is your product or service for?
- What is the purpose of your video that you are making?
- Where does your target audience hangout the most?
Plan your Budget
Have a realistic budget. We all know money is the real deal. Based on the type of video you would be shooting, be it indoor, outdoor, studio shoot or even if you are outsourcing, you must do thorough research. You can ask industry experts on the charges such as scripting, sound editing, distribution, etc. They would be more than happy to help you.
Craft appealing video content
Content is King. Without the right message, viewers would not engage in staying with the video till the end. You must understand the objectives of what the customer wants. Interest them with important facts and messages to entice them. If you stand out from the rest of the people, you will make them like, comment and share that video.
Choose the best platform
Every particular video is ideal for one specific social media platform. Humorous videos are meant for Instagram based on the type of audience and the type of content that sells. Utilize that to the fullest and automate that for future purposes too.
Utilize AI
Did you know Companies using AI to create videos are already saving up to 80% of their time and budget compared to traditional video production?
Using AI tools when utilizing your video marketing strategy can increase the efficiency of your campaigns. This approach not only maximizes the impact of your efforts but lets you optimize your marketing budget. This reduces the spending on generic content that might not resonate with your target audience.
Did you know that 87% marketers state that video marketing has driven more sales for them? Therefore, we must take a look at the types of videos that businesses utilize to boost their profits.
Types of videos
There are various types of videos that can get you engagement and increase conversions. It includes demos, band videos, event videos, etc. Let us comprehend them a little deeper.
Demo Videos
A demo video showcases the product and its functionality and addresses customers’ pain points. These videos have become increasingly popular today. 69% of people stated that a product demo helps them the best when making a purchase decision. They help customers understand the product and its value proposition.
Brand Videos
A brand video is typically made to create a positive impression on the audience and build awareness of the company. They are highly produced videos that is used to promote the brand, company, product, etc. Nielsen Reports found that branded content resulted in 86% higher brand recall than the 65% for pre-roll ads.
Education videos
An education video is made to teach and instruct viewers about any topic. It can range from short videos to long, detailed ones. Educators and tutors use this method to inform and teach a large audience on academic subjects. It can also be used to demonstrate any product for professional purposes.
Event Videos
An event video is created with the purpose to document and capture an event, its energy and its essence. It is an ideal marketing strategy to enhance engagement with that event on social media. Event videos can be used in variety of events such as corporate conferences, product launches, etc.
Live Videos
A live video is also known as a live streaming video. It is the distribution of audio and video without being recorded and stored at first. The objective is to give the viewers a real-time experience, and they have the liberty to interact with the streamer while watching the video. A streamer is a person who live streams video content on social media like sports match, music concerts, etc. The global live streaming market is expected to reach over $247 billion by 2027.
Animated videos
An animated video is a powerful medium for businesses to promote their products, increase their engagement and inform the customer or users. It involves elements like characters, motion graphics, typography, illustration videos, etc. Inducing cartoon and humor are perfect ways to ensure that the viewers will remember it. Animated videos with short stories act as a guide rail for viewers as it contains concepts that have been simplified for their better perception.
Testimonials
A testimonial video is a marketing asset that features an existing customer’s review of their first-hand experience with your product or service from their point of view. 72% of customers trust a brand more with positive video testimonials. These videos are solely created to increase credibility, building trust and retaining customers.
Testimonial videos also play an important role in increasing a company’s ROI.
This study highlights that most of the enterprises and large organizations see 100+% ROI.
About Us Videos
The About Us video is a type of video where the company talks about their mission, vision, goals, etc. You can show the viewers the employees, what they do, what they enjoy. If there is a face to represent your company, it humanizes your brand. It further assist in building an emotional connection with the targeted audience.
Extending Gratitude videos
Businesses create “Thank you” videos to extend their gratitude for a couple of factors such as
- Celebrating milestones
- Appreciating any employee’s achievement
- For Non –profit organizations
- Thanking the customers for their loyalty in your brand
This fosters a positive environment and strengthens the relationship. A leader of a company should not take more than 60 – 90 seconds to speak in a thank you video.
Podcast Videos
A podcast or typically known as a vodcast, is a unique method to deliver content to the audience. It contains a studio set up with the host and the guest who speak about any topic like the inception of their companies, strategies, tips, etc. The video can be of 1 minute to 2 hours. It all depends on the topic and the conversation which is mostly unfiltered between the two. It gives a visual and a sound effect with the facial expressions recorded at the same time.
Podcasts are extremely popular on YouTube. The Q3 2023 survey found out that YouTube was used most for podcast consumption at 33%.
On an average, users spend 48.7 minutes per day on YouTube as of 2024. This marks the growing engagement of YouTube users as they use it for entertainment, information and other type of video content.
Let us quickly glance at some of the statistics with respect to video marketing.
General Video Marketing Statistics
- Online Videos reach 92% of the audience globally.
- 48% of content marketers feel that their organization is not fully utilizing the existing videos to their full potential.
- 71% of B2B marketers use video marketing, while 66% of B2C marketers do.
- Every year marketers are increasing the budget of video marketing by 25%.
- Videos that were of 90 seconds or below had a retention rate of 50%.
- 60% of users stated that user-generated content is the most real form of content.
- In 2024, 85% marketers are expected to increase their spending in video marketing.
- 70% of marketers state that interactive videos engages audiences.
- 56% people said that YouTube is their preferred way of sharing video content.
- People spend 18 hours watching videos weekly.
In a Nutshell
Video marketing, if done correctly, can make you hit the jackpot. It’s all about blending in with the new trends, implementing them in your videos, and understanding what went wrong. You can make a prominent comeback if you adhere to these simple yet effective video marketing strategies.
