Have your customers ever abandoned carts on your site? Almost 70% of shoppers abandon their carts. If so, that becomes a waste of your marketing efforts and investment in SEO, ads, etc.
This blog deals with the reason why people abandon their carts, best practises to craft a cart abandonment mail and 15 effective cart abandonment email templates of 2024. Let us quickly dive into it.
What are cart abandonment emails?
An abandonment email is the type of email that is sent to the customers who have added products to their shopping carts but have not purchased those items. The purpose is to retain their attention and ensure that they click on checkout to finish the payment procedure.
For example – When you scroll through any shopping app and like a product, you most likely add it to the cart. But many times, you do not proceed to buy from there. The company reminds you of the items added to your shopping cart and urges you to pay for those products.
How does a cart abandonment email help your business?
Quite simple. It helps you recover a sale as the mail encourages customers to make a transaction on any particular product. It is a useful way to remarket your company to the customers without sounding too pushy or spammy.
Recent studies stated that the time between sending an abandoned cart email and customers adding the items to the cart should be calculated for better results.
Let us turn your attention to some of the cart abandonment email templates of 2024.
15 cart abandonment email templates of 2024
Now that you have a record of the customers who have added their products in their carts. It is time to reach a customers and try to recover a sale.
You can use pre-written email templates and tailor it based on your brand and style.
Here are 15 cart abandonment email templates that you can utilize to persuade customers to make a payment.
Cart Abandonment Email Templates
Template 1
Subject Line – We noticed you forgot something in your cart
Hi [First Name],
Did you have a problem while checking out? Can we help you out with that?
Your items are still in the cart, and we’re keeping them safe. But there are other eyes set on them too!
Return to your cart and enjoy the limited 10% off offer.
Regards,
Your Company Name
Template 2
Subject Line – Oops! (Your Product names) are still lying in the cart
Hi [First Name],
We noticed your (product names) are still in the cart, and we wanted to let you know that it is still in there.
We are offering a discount on all of your purchases—use the code MIDNIGHT12 and receive 15% off on the product you bought.
Hurry Up! The offer is valid till midnight today.
Regards,
Your Company Name
Template 3
Subject Line – We are sad that you went away!
Hi [First Name],
We don’t want you to miss out on these awesome picks! Use the code – AWESOMEPICKS and get free shipping charges.
Are you sure you want to let this go?
Regards,
Your Company Name
Template 4
Subject Line – We are experiencing FOMO for you!
Hi [First Name],
Did you know you have [mention the number of items in the cart] in your cart?
Get the products and slay in those clothes! Only 15 left in the store.
Go grab ’em now!
Regards,
Your Company Name
Template 5
Subject Line – (Name of the person) don’t go! Come back!
Hi [First Name],
Just like how Rose from Titanic was screaming at the top of her lungs to turn back the boat, we don’t want you to leave us.
You have a few products in your cart that require some rescuing. Go on, Captain, and do the needful!
Regards,
Your Company Name
Template 6
Subject Line – Didn’t you forget something?
Hi [First Name],
See closely. You were browsing through the site and added a few items to the cart.
We hate seeing great deals go to waste. Plus, we are throwing in free shipping if you purchase them within 4 hours.
Hurry up and don’t miss out on this opportunity.
Regards,
Your Company Name
Template 7
Subject Line – You have got good taste!
Hey [First Name],
We don’t doubt your excellent choice in accessories! Let’s take this forward and help you complete your purchase.
We have a golden opportunity for you – Apply the GOODTASTE Code and get a 20% off on your present purchase.
Leave it now and regret later? Uh uh, not happening.
[Cart Link]
Regards,
Your Company Name
Template 8
Subject Line – We hate goodbyes too!
Hello [First Name],
We don’t want this goodbye to ever end! Check out the items which you have left behind – [The name of the items].
You can simply complete your purchase as we have saved them for you.
[Cart URL]
Regards,
Your Company Name
Template 9
Subject Line – You aren’t finished yet!
Hola [First Name],
You have left a few things in your cart. We just wanted to remind you.
[Names of the products]
Trouble checking? We are there for you!
Complete buying your product – [Cart URL]
How can we assist you? – [Support Link]
Regards,
Your Company Name
Template 10
Subject Line – Care for a Knock Knock joke?
Hey [First Name],
Knock Knock
Who’s there?
You
You who?
You who forgot to purchase your products!
[Cart URL]
Regards,
Your Company Name
Template 11
Subject Line – You are the Chosen One!
Hey [First Name],
You have become the chosen one as you have made the right choice by selecting [Product Name]. It is still in your cart and you better make a move.
Use code CHOSENONE to get a 10% discount on your next purchase.
Want to make the most of it? Click [Link of cart]
Regards,
Your Company Name
Template 12
Subject Line – It’s low-key rad!
Hi [First Name],
We found out the reason why your items are still there in the cart.
It is because of the free-shipping offer, right?
For all the orders above $100, you are open to no shipping charges.
Regards,
Your Company Name
Template 13
Subject Line – You have to Just Real-eyes!
Hey [First Name],
It’s time for you to understand that you have got real eyes to spot an amazing product.
And it’s on us to remind you if you accidentally forget to complete the purchase.
Regards,
Your Company Name
Template 14
Subject Line – The clock is ticking!
Hey [First Name],
Tick Tock! Your time is running out. You’re entitled to 20% off on your last order if you complete it by tonight.
Use code THECLOCK for an opportunity you don’t want to miss out on.
Want to let it go to waste?
[Cart URL]
Regards,
Your Company Name
Subject 15
Subject Line – Why have you left us?
Hey [First Name],
We don’t like to see you leave. Your [products] are missing you!
Amidst your busy schedule, we know you can take out the time for us.
Regards,
Your Company Name
How do I write an effective cart abandoned email?
Create a section that highlights the abandoned product –
Creating a separate section of the products in the cart will grab their attention as they would have forgotten about the products that caught their eye.
Hence, you must add images of those products to bring to their minds and make them take an action.
You’re more likely to capture their attention if you paste the product pictures in the cart abandonment email.
Use an attractive Subject Line –
A large number of emails go unopened unless there is an attractive subject line.
According to HubSpot, 33% of users open emails due to their subject lines. If the line is super attractive, then customers won’t shy away from clicking on the email. It must be relevant and appeal to the targeted recipient.
End with a compelling CTA –
Let’s say you have got the prefect persuasion email but you don’t have a CTA button that is strong enough to make them purchase the product. They would not know about the following steps; hence you have to insert one enticing ending to it.
The chances of getting increased clickthroughs is through engaging CTA copy.
Add reviews –
It is important to provide social proof. It would act as a form of evidence that might influence the customer.
You can paste the results and reviews of other customer from your website and add to the cart abandonment email.
49% of consumers rely on online reviews as much as personal recommendations from friends and family.
Provide a customer support email address –
Always put yourself in the shoes of the customers. They might have queries or require technical assistance. If they feel the need to ask any questions or get their questions cleared, they will try to complete the payment.
The more you are clear with instructions, they will less likely they will skip the product.
Here are a few additional pointers you can take into consideration –
Do not attempt to force it-
Refrain from being too pushy while drafting your email. Keep it slicky and cool. Refer from the cart abandonment emails from above. It’s a big No No for customers if they are forced to buy a product.
Be concise –
If you’re concise, it will improve clarity. The more you are, the less people will skip your email. You must follow the sentence, “Less is more.” Keep pointers to ensure that they have a glance through.
Do not overdo it –
Do not try to be extravagant. If you’re email savvy, then you know that if you become “too extra,” it would seem like you are fabricating the entire email, and there is no truth there.
Refrain from using jargons –
If you tend to be too articulate, drop that skillset! Keep the words simple and understandable to the laymen. Avoid grammatical errors and long sentences. Write the copy in a way it is relevant to the customer.
Why do people abandon carts? gg
Higher costs –
If people find that the cost of the product increases due to factors like shipping and other tax charges, they lose interest in that particular product. The idea is to keep the prices bearable along with the charges that are included.
Here is a breakdown of cart abandonment based on different industries. It occurs due to various reason which we have discussed below.
Account creation compulsion –
This is another process that repels people. If someone is scrolling through any social media platform and comes across stuff that looks endearing to them, they would stop and go to the website from the link to check out more of the items.
Now, if a pop up shows of creating an account while they are trying to checkout, it would make them go back and retain to scrolling back on social media. This repels them to complete the checkout process.
Limited payment options –
It’s typical human behaviour to look for variety and choose from them. After customers have successfully selected their preferred item to purchase, they would move to checkout. If they come across limited options for payment, they would halt. Or if they don’t find their preferred payment option, they will scoot.
Complex time-consuming checkout –
If the checkout procedure would be prolong and tedious, customers would stop the process midway. This is because they want the process to be simple and easy. They do not want much hassles to make a transaction.
Security Problems –
Customers are serious about hypersensitive information. It would not take them minutes to walk away if they find any website suspicious. It might be related to the payment service or the payment security.
Wrapping Up
If you utilize these cart abandonment email templates effectively, they should be able to help you recover customers’ sales and elevate it.
However, you must be vigilant of your own brand’s approach. Refrain from copying other brands’ styles and ensure that your style does not put off certain audiences!
