Introduction
As an entrepreneur, your primary goal is to set yourself apart from your competitors, enhance creditability and elevate your business. In that case, you need a USP or a Unique Selling Point that you can show to your customers. Personal branding is one of the tactics that you can use to draw attention to your brand.
A study by Weber Shandwick found that “49% of executives believe a strong CEO personal branding is critical to their company’s overall reputation.” This signifies the importance of personal branding not only for individuals but also for the companies that they represent.
This blog unveils strategies on personal branding for entrepreneurs to boost your business and you as an individual.
Why Personal Branding for Entrepreneurs matter?
Personal branding for entrepreneurs is the basis for an everlasting relationship with clients, investors, etc. It acts as a voice for your business, helping the audience convey your values, mission, and vision to the world. Additionally, it ensures that you build connections and grow your career.
Since you know that personal branding can create a behemoth effect on your business, let us move on to the strategies that is going to give you a helping hand while you creating a brand for yourself.
Personal Branding Strategies for Entrepreneurs
These strategies are crucial for your personal branding. We have crafted some of the most effective ones below. It involves strategizing to implementation with respect to your company.
Define your personal branding framework
Before you start creating your personal brand, you must define your personal branding goals and what you can achieve them. This indicates identifying your target audience, the message that you want to deliver, and the marketing channels you need to use to deliver those messages.
Personal branding framework is one of the steps you can use to take your business to get higher visibility. It signifies where you stand today and what level of visibility you want to achieve today.
Tell your story consistently
Your personal brand should be personal. This means you try to tell your story as an entrepreneur. Try to keep it as authentic as possible. You need not be pretentious as it decreases the level of consistency.
If you can tell your story openly, it means you talk about your experiences, setbacks, and successes with your audience. That way, you are good to go with building deep trust and credibility.
The stats itself is the answer for it. It facilitates a growth in revenue.
Consistency stays! Therefore, you must be consistent in what you do and what you content you produce. This means sticking to the same language, tone, and other elements throughout all marketing channels, such as LinkedIn and Twitter.
Be Transparent
An integral part of creating a story for your brand is being transparent. You can demonstrate to your audience that you’re open and relatable. This includes advice, tips, asking questions, etc. This way you will also boost your credibility.
That’s where the concept of “building in public” has come into the picture. It is popular on social media platforms especially on Twitter. Building in public (BIP) is a business practise where company founders and entrepreneurs document their projects and side hustles to their audience.
Devote time to your profile
Your personal brand is ultimately like a representation of what the audience has with you. Therefore, you must strive to take care of your social media channels to increase the benefits for your business.
You can be super consistent on social media and garner views and followers. You can ensure a few collective points like messaging, visual branding, and high-quality content for a strong personal brand.
Network
When your personal brand is part of your business strategy, you must try to align and connect with other like-minded businesses. Networking refers to establishing and creating connections so that you learn from these individuals and expand your reach in the market.
You can try being part of events where business owners surround you. It is a golden opportunity for you to connect with them and increase their success rates.
Podcasts
Podcasts are a powerful medium for developing a personal brand, and if you host a podcast, you let credible people express their views on certain topics. You can also be a part of other podcasts where you share your insights and expertise. Most podcasts listeners are decision-makers at their company. If you’re launching a B2B podcast, your content must be of high value and educational to cater to the listener’s expectations and expertise.
Interviews
Interviews are an ideal way for entrepreneurs to showcase your personal brand to potential customers. You can start off by sharing personal stories and highlighting your achievements and experiences. If you advertise yourself and if that is marketed effectively, people will resonate with you and your personal brand.
Guestposts
As per research by ImpactBND, featuring guest posts from thought leaders can enhance social media engagement by up to 60%, increasing the benefits of the social media marketing strategy.
Therefore, do not refrain from sharing your knowledge on third-party websites or other mediums. It might be industry-related blogs, business blogs, etc.
Additionally, people expect you to be a thought leader in your field. When you participate and share your knowledge through guest posts, you showcase you are valuable enough to offer a product or service.
Adapting to new technologies
As an entrepreneur, it is rudimentary to stay updated with new technologies and platforms. It involves taking full advantage of AI-powered tools for content creation and adopting new social media platforms. In a year, ChatGPT grew to over 100 million active weekly users. It’s being used by more than 92% of Fortune 500 companies.
As technology advances, you can reach higher customer engagement.
There are a plethora of entrepreneurs who have incredibly successful personal brands. Let us quickly dive into them.
Case Studies: Personal Branding
Andy Hoffman
Andy Hoffman is the creator of Rogue Finance, which is a financial business that has transformed the way people deal with their money. Andy has his own personal brand, and he is dedicated to tutoring and educating his audience.
When it came to building his personal brand, he tried to create a brand that his audience could trust and get empowered. He has published a book where he focused on engagements and other digital content.
Liz Teich
Liz Teich is the owner of the New York Stylist, who sets the example of how your personal brand grows with you in a period as you expand your business. She started with her personal brand and has over 20 years of experience in the fashion industry.
She launched The New York, a fashion stylist business teaching women to shop and dress in a way that is smart as well as sustainable. The New York Stylist was built on the success of her personal brand, which she has created over the years.
Matt Schulz
Matt Schulz is a public figure and an educator. He wanted to do his personal branding to build something that felt unique to him, so he leveraged his press for his book launch.
He had to ensure that it was crucial for people to interact with his brand and have holistic confidence in him. He has blues in his color palette to bolster a feeling of trust and expertise. There is a blend of orange, too, to instill passion and change.
Future of Personal Branding
The future of personal branding for entrepreneurs looks promising as it fosters diversity and advancements. Some pointers like authentic storytelling and personalized content will continue to be popular.
Personal branding can be attained through multiple platforms, but the ball is in your court if you truly understand what your brand stands for and how it can address or solve the customer points.
