How to make your content viral: 10 Effective Strategies and Hacks
Keyword- how to make content viral
Meta Title – Check out these 10 easy hacks to make your content go viral
Meta Description – These super easy techniques will make your content creation smoother and help you become a celebrity on the Internet. Give it a read to not miss an opportunity
Have you ever wondered how a particular piece of content goes viral, whether it’s an image, a video, or something else?
As content marketers, it is a milestone that they have achieved as they love their content to be loved and shared by millions.
But going viral is not an uphill battle. With a few key techniques and methods, you can make your content viral.
It’s just that you need to understand the customer’s point of view and their wants. Having said that, let us dig deeper and move to the perks of content marketing, how to make your content viral and other important segments.
What is a Viral Content?
A Viral Content is a type of content that has been shared across social media platforms at an unprecedented rate, spreading like wildfire.
Based on the relevance of the content, it is circulated and distributed worldwide. Viral content can range from audio and video to catchy slogans. The common factor for all of them is that the audience widely loves it.
Let us get some hang on some of the tactics on how to make content viral.
We have crafted 10 strategies to make your content go viral. If you can utilize them, you can hit the home run for your business!
Research thoroughly
One of the key factors to consider before you create content is conducting research in-depth. It can be about the target audience, market trends, demographics, competitors, etc. The more you research, the better it would for you. It gives you a solid edge over the others as you have the holistic information about everything and you can take decisions which are ahead of others.
Use a captivating headline
Headlines are the doorways for visitors to stick to any specific content. If your headlines are not up to the mark, there is a high chance of people skipping and moving on to the next content.
If you upload captivating headlines, the readers are more likely to stay back and go through the entire content.
Have your own style
Always exhibit your company style and tone to stand out from your competitors. If you can present that on social media, users will likely follow your page because they think it is authentic. It is only YOU who can influence others.
Add variations
Be as much creative as possible. The more variations you have, the better you can attract. You can fill up your social media platforms with content such as blog posts, static posts, and video content, to name a few. People love out-of-the-box concepts, and if you are one of those people who can do it, you will stand out for sure.
Write relevant content
Use EEAT (Experience, Expertise, Authoritativeness and Trustworthy) Principles to perform well in Google. In order to improve your site’s EEAT for SEO, you can consider some of these key factors-
- Create useful content – Harness the power of valuable content that reaches your target audience.
- Give courtesy to the content creators – If you can mention the name of the content creator, it is a great place to build trust amongst readers.
- Follow the standard editorial guidelines – Stick to the guidelines of editing while creating content. That way, you will be able to create valuable content.
Hook your viewers
A hook is not a catchy headline or slogan. It’s a formidable method to grab user attention and send a persuasive message. This ensures that they take action by purchasing the product.
Here are 6 steps for you to write a compelling hook
- Start with anecdotes
- Add a question hook
- Insert an emotional/human touch
- Write copy with a blend of humor
- Good storytelling
- Sharing inspiring quotes
Publish regularly
This is a simple hack, i.e., if you post content regularly, you will see that the social media algorithm will start showcasing your posts to a broader audience. Of course, the relevance should also be there. You must try to keep the viewers engaged to your channel and that is possible by having a strong online presence.
If we take a look at businesses, they consistently publish content for various purposes like brand awareness, visibility and spreading information.
This statistics highlights how frequently does businesses publish content and 51% of them post content daily.
Be a part of Discussion Groups
It is imperative that you become part of relevant communities and groups especially where your target audience is there. Many digital users visit these groups to get others’ opinions and viewpoints. This is one of the ways to get your content viral.
Some of these discussion groups are
- Industry-specific Group
- Social media platforms
- Reddit and Quora
Use visuals
Visual content get 94% more views than text-only content as per research. It attracts attention and social media engagement. It’s a thumb rule to make the content share worthy as visual posts are shared more than text posts. Hence, you must create relatable content to ensure that it happens. Visual content can include videos, images, graphs, Infographics, etc.
Add music
Last but not least, if it’s a post where music can be incorporated, you can add trending songs from social media. This helps to garner more views as the song is popular. Research the type of song in the Top 10 list of any social media platform and upload the post with that song
Since we grasped knowledge on the strategies on how to make your content go viral, let us glance at some of the content that we can leverage to get engagement.
Types of content to boost your engagement
Have you ever thought of experimenting with the type of content that you post? If yes, you are on the right path, as different content in the market works out. People do not wish to see the same old content and they are always open to change. Therefore, you can take a look at the type of content that boosts your engagement.
Education/Informative
Informative posts are the cornerstone for content marketing. Did you know 77% of users still read blogs?
It helps readers and viewers grasp knowledge about any relevant topic. For starters, you must have a well-researched video or a static post. Ensure that the post created by you covers all possible fields. If you are able to do that, you can answer all the queries of your target audience.
Memes
Memes are a great way to get the audience engaged. Who does not love humor?
Here’s why memes will go the long way?
- It adds an emotional quotient.
- It conveys the message as well.
- It is more likely to be shared by people.
According to Forbes, 60% use social media to share memes and funny content. If you can share your information as well as add a bit of humor in it, you are in that list of going viral with that content.
Below shows the distribution number of meme users which is pretty high.
This highlights the widespread distribution of meme users and displays the popularity of it.
Note – The meme however, has to be trendy or current. That’s the only way you can get people to like your post.
Listicles
Listicles are one great way to break down your content and make it simpler for the audience to read. They generally start with numbers and the content is presented in an organized manner. They are perfect for people with low attention span. It catches the eye and urges you to click on the article topic. Listicles articles work a great deal. If we see Buzzfeed, they are pros at covering topics like pop culture, technology, businesses, etc. and they are all in Listicles format.
In fact, 70% of Listicles saw an increase in CTR.
Videos
Videos are one of the highest growing content marketing strategies. People love to scroll videos on Instagram, YouTube, X and they hit like, comment and share that content if they love it. 88% of video marketers see video as a vital part of digital strategy.
Let us look at how video marketing help users
- Humanizing your brand
- Increase in conversion rates
- Informative
- Enhancement in social shares
- Increase in click through rates
Puzzles
Puzzles are an interactive way to connect with the audience. It gives an opportunity to them to solve the game. Now, who does not like to play games?
If you can keep such games on your website landing page, you will be viewed as someone who is different and people will stay longer on your page.
As a company, you get a few benefits like
- Merchandise opportunity
- Cost effective marketing
- Increase in brand visibility
Motivational
Motivational content can always be sharable and relatable as it inspires people to do something better. It can be through stories, images, and videos. People love to know about how you overcame any obstacle. These type of content makes them want to take action as they feel motivated.
Motivational video are one strong source of influence into the minds of the audience. When you are creating such content, ensure that it is goal-oriented and is driving immense success.
How to videos/ Tutorials
Tutorial videos are engaging and informative videos that assist the audience on how to use a product or go on about it. It guides the learners on a deep level and clear all their questions. If you plan to keep a tutorial video, note down a couple of points –
- Keep it concise
- Keep it clear
- Keep it simple
- Keep it interactive
Blog posts
Blog posts help you to increase sales, streamline your SEO and build customer trust. Additionally, they help you drive traffic to your website. Companies with blogs produce an average of 67% leads monthly more than companies that don’t blog. You not only provide valuable information to the customers but draw new ones to your website. If they tend to like it, it will be shared across their social media platforms.
Before you craft a blog, you must consider a few key points to make the content viral
- There should be no grammatical errors
- Avoid using jargons
- Should be informative
- The tone of the blog should be interactive
- The readability should be there
Your blog must contain in-depth and comprehensive coverage to make it top notch.
Hence, content marketing is a widely known field that fosters brand awareness and exposure and helps companies make sales. Let’s examine some of its pros.
Advantages of content marketing
Content marketing has unique pros that encourage companies to use it. It is profitable, and some are quite effective if used efficiently. Let us check out a few of them. gg
Enhances conversions
You can use valuable content to build trust amongst customers. This helps provide value to the visitors and increases the chances of them taking the desired action. A recent study states that companies that have a content marketing strategy report higher conversion rates that falls between 0.5-1%.
Creating brand awareness
Content marketing helps you to provide more information about your product or service to your customers. It enables you to display the features or qualities to your target audience that you find to be most vital. 81% of respondents said that content marketing helped them to create brand awareness.
Improving visibility in search engines
If you create content with the right keywords, it will assist people in getting their necessary queries answered. With relevant content, it will lead to right positioning and reach the people who are using those targeted keywords.
For that reason, you must provide content like
- Guides
- Demos
- Referral Programmes
You can also link pages with external blogs. If Google sees that your content is going viral, it will push it and help you rank better in the Search results.
Content marketing and social media marketing go hand in hand. If your company has a social media platform, publish content there. A few pointers to keep in mind before you start posting
- Regularly post content
- Upload relevant information
- Ensure it is posted timely
- Avoid grammatical errors
- Use the correct hashtags
Using the correct steps will foster more customers and visitors more than ever.
Establishing as a trustworthy source
Providing information that fulfills your customer’s expectations makes them think you are a reliable source. There are plethora of queries out on the Internet, and if you are the epitome of offering solutions, you are deemed someone with authority.
You might not be able to find customers, but you can find people who have been referred to your company for business endeavours. These readers would slowly turn into your customers.
Final Thoughts
These are a few effective strategies for making content viral. You must follow these tips and utilize them in your posts. Is it possible for it to work?
Absolutely!
Do not be disheartened if it does not, as the third time is the charm! Don’t stop yourself from creating content, as you never know which will be shared by millions and, as a result, make you an Internet Celebrity.
