InfoClutch & CCPA Compliance

CCPA (California Consumer Privacy Act) will soon be enforced. The law which will go into effect on 1st January 2020, is applicable for all the companies executing their business operations with organizations based out of California. The law protects the private information of the California residents ensuring that the personal information such as real name, postal address, unique personal identifier, email address, passport number, etc. does not get divulged out to any of the third parties. The law is often dubbed as the “GDPR Lite” for its similarities with the General Data Protection Regulation of EU, but narrower in its geographical coverage including only the California state. Although it will safeguard the information of the California residents, the impact will be seen across all the states of USA.

CCPA was planned as people wanted more control over their data, what happens to their data when they shop online, share information with other parties, or visit websites. They wanted their data to be secure, so regulation of the sale and distribution of the personal data became the main objective of the CCPA. With CCPA’s enforcement in the coming year (2020), there are some frequently asked questions which many of the consumers have, here’s InfoClutch’s need-to-know guide which explains in detail:

What is CCPA?

CCPA (California Consumer Privacy Act), the law passed in June 2018, will go into effect at the beginning of 2020. The law helps in enhancing the privacy rights and protecting information identifying with the California residents. It is almost similar to the GDPR and can change how the US-based companies work with the data. The main intention of this Act is providing the residents of California with the right to:

Does CCPA give new rights to the individuals?

CCPA defines personal information more broadly than defined under any of the privacy laws of the United States. It is defined as the information linked to a household or person directly or indirectly. It gives the much-required right to an individual.

Does it also apply for the start-ups?

CCPA is not meant for small companies which has a minimum data collection, but there are other factors which one should consider:

Is your company growing faster than as expected and will soon come under CCPA scanner?
Do you get unique website visitors? As per the law to fall under at least 50,000 consumers annually, one should have 137 unique visitors per day to their website, and they should be from California.
You are a service provider for the customers doing business in California.
The definition of household and devices are many times confusing and can put you under the CCPA scanner.

Is CCPA applicable to all the companies?

CCPA is not applicable to all the companies. If the organization is the for-profit business and is involved in collecting the personal information of the California-based residents, then only it is applicable.

The law applies to any of the businesses that fulfill the below criteria:

Do CCPA only apply to organizations which have offices in California?

CCPA is for all the companies which are involved in collecting the information of the California residents. The companies may or may not have their offices in California.

Does CCPA apply to both B2C and B2B?

CCPA applies to any of the businesses that meet the criteria as mentioned before, which are:

Has annual revenue of more than $25 million
Earns half of its revenue by selling the personal information of the consumer
Acquires, share, sell, and receive the personal information of 50,000 or more number of California consumers annually

The definition of the consumer is also very broad here and includes individual who is:
(1) Domiciled in California
(2) Is in California other than the temporary purpose.

Our Commitment to CCPA

1) How does InfoClutch ensure that the data of the California residents are protected?

We as a leading database service provider, are well prepared to handle the complex set of security measures associated with our database services. Our professionals are completely aware that any form of data related to a person is considered as personal data, so they take all the necessary precautions in handling that data.

2) Does InfoClutch help its consumers, understand the CCPA?

Yes, our professionals educate the consumers about CCPA and its regulations. They make the consumer aware of the strict process, which they will be following as per the CCPA to avoid any complicated scenarios in the future. InfoClutch well understands that only when the consumers are fully aware of any new regulation and how will it benefit their business, then only they can trust the service completely.

3) Is InfoClutch ready for the challenges which might arise after the enforcement of CCPA?

We have trained our professionals for any future challenges associated with the complete enforcement of CCPA. InfoClutch is compliant ready with all the requirements of CCPA to make the process easier and seamless.

4) How will InfoClutch proceed, if a person wants his personal information to be deleted?

As per the CCPA law, a California resident can ask his personal information to be deleted from the business data anytime they want. InfoClutch understands this critical scenario and makes sure that not only it gets deleted, but also does not get shared to a third party by mistake.

5) How will CCPA impact InfoClutch?

InfoClutch as a world-class B2B marketing firm has provided premium database services to its customers. Throughout the process, we have always ensured that personal data of the consumers don’t get misused. After the implementation of CCPA, we think of having complete control and storing the personal information of the California residents.

We Are Here To Help You With CCPA Queries

If you have any questions or if you would like to discuss any aspects of CCPA subjected to InfoClutch
data subjects, please do not hesitate to write to us at sales@infoclutch.com or call us at +1 (888) 998-0077