- Sep 04, 2019
- Category: Infographics
Top 10 reasons for using marketing automation
- Manages marketing processes + multi-functional campaigns across different channels
- Collects a 360-degree view of each customer
- Helps B2B companies to engage with prospects
- Identifies the hottest leads
- Nurtures cooler leads to make them sales-ready
- Delivers personalized experience across varied channels
- Facilitates data-driven decisions
- Targets buyers at each buying stage
- 95% of the companies reportedly received some benefit from it
- 44% of market leaders believe automation as a crucial skill by 2020
It helps to target customers across
- Web
- Text
- Social
Marketing Automation helps in
- Saving time and resources
- Driving revenue
- Increasing ROI
4 steps towards automation
- Identifying the right task
- Selecting the right automation software
- Training the team
- Evaluating automation effectiveness
Main users of marketing automation
- Marketing Director
- CMO, Marketing Manager
- Social Media Manager
- Email Marketer
Four pillars to success in ABM involves marketing automation
- Identifying the right accounts
- Measuring and optimizing campaign performance
- Improving customer engagement
- Aligning sales and marketing
Differences between marketing automation user & non-marketing automation user
Marketing Automation user
- 62% data sourced from marketing
- 84% time spent on selling
Non-marketing Automation user
- 51% data sourced from marketing
- 67% time spent on selling
Benefits of using Marketing Automation
- It drives a 14.5% increase in sales
- It reduces the marketing overhead by 12.2%
- 20% increase in the sales opportunities
- 451% increase in the qualified leads
5 key marketing automation platforms
- Salesforce Pardot
- ActiveCampaign
- HubSpot
- Marketo
- Customer.io