Marketing Automation is a software that is used for Automating Marketing processes such as customer segmentation, campaign management, and customer data integration. It helps you to automate your sales engagement with clients to generate more leads, close more deals for better measuring your marketing success. This software exists with a goal of automating marketing actions to automate repetitive tasks such as emails, social media, and other website actions. This category of technology allows companies and organizations to automate, measure and streamline marketing tasks and workflows to increase operational efficiency and grow faster revenue.
| Company Name | Market Share |
| Marketo | 21.56% |
| Adobe Marketing Cloud | 18.8% |
| Salesforce Pardot | 7% |
| HubSpot | 6.7% |
| Demandforce | 6.13% |
| IgnitionOne | 5.82% |
| Active Campaign | 3.36% |
| Yieldr | 3.29% |
| Company Name | Website | Address | Address 1 | City | State | Zipcode | Country | Phone Number | Employee Size | Revenue Size (USD) | SIC Code | SIC Industry |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BLUE Software | www.bluesoftware.com | ***0 W Bryn ***r Ave | Suite **00 | Chicago | IL | 60631 | United States | (**3) 9**-16** | **5 | ** M | 7371 | Computer Programming Services |
| Aptera, Inc | www.apterainc.com | *** North **** Avenue | Fort Wayne | IN | 46802 | United States | (2**) 9**-1**0 | **5 | * M | 7372 | Prepackaged Software | |
| GETUWIRED LLC | www.getuwired.us | 9*** Dorchester *** | Dahlonega | GA | 30533 | United States | (***) **6-***4 | ** | ** M | 7389 | Business Services | |
| Accelerize 360 | www.accelerize360.com | 3*** *** Milton P*** | Suite *** | Alpharetta | GA | 30005 | United States | (*** ) 4**-*** 3 | *** | **.2 M | 7379 | Computer Related Services |
| L Brands | www.lb.com | T***e Limited *** | Columbus | OH | 43216 | United States | (***) 4*5-7*** | *4**0 | *2.* B | 5621 | Women’s Clothing Stores |
Some of the key aspects are of marketing automation software’s are lead scoring, targeted campaigns, lead nurturing, website and CRM integration. It is the way of the future and is a must-have for a modern marketing team. Coupled with other personalized tools, the software is constantly growing and evolving to meet marketer’s needs helping your business to reach prospects more efficiently, while generating quality leads and demonstrate maximum ROI. Businesses of all sizes use marketing automation, and email strategy is one aspect that is primarily used in marketing automation.
Marketing Automation replaces manual and repetitive marketing process with the use of software and web-based services making the new process more efficient. At a fundamental level, it’s all about optimizing data to have real and lasting results.
This new-age technology is gaining much popularity among the customers. The solution is streamlining the effort and helping businesses to reach the best customer at the right time. Some of the top marketing automation companies are AutoPilot, GetResponse, Adobe, Adestra, Dotdigital, HubSpot and others that offer marketing services for the right business growth.
The marketing automation companies aim to improve the customer experience with various services such as targeting the customers with personalized emails, reminder email, welcome email, cart abandonment email, and other emails such as the upsell and cross-sell email. The marketing automation tool includes email campaign management, customer service functionality, social media management, data-driven analytics, among others.
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